The name will officially change in just a few weeks’ time on 27 April 2022, where we assume that the logos and names will be updated on smart device apps and socials etc. Allegedly, the choice behind the rebrand is to better reflect the platform’s no-cost streaming offerings and distinguish itself from the IMDb website. Freevee’s director Ashraf Alkarmi made the following statement: “Our new name clearly communicates who we are: An easy-to-navigate streaming service, available to users for free, whenever and wherever they choose to watch some of the greatest Original and licensed content available.” Freevee does have other free rival streaming services out there, including Pluto TV, which was the home of Star Trek: Discovery season four, and The Roku Channel. Later this year, it will also face competition from ITVX in the UK. With the king of streaming services Netflix increasing its prices, viewers may be turning to more free platforms, making it a decent time for a rebrand to boost publicity.

Hannah Cowton is a Senior Staff Writer at Tech Advisor and Macworld, working across entertainment, consumer technology and lifestyle. Her interests and specialities lie in streaming services, film and television reviews and rumours, gaming, wearables and smart home products. She’s also the creator of The London Geek, a geek culture and lifestyle blog.